THE STORYCORE METHOD
HOW TO BUILD POWERFUL PRESENTATIONS WITH BRAIN-BASED STORYTELLING
The StoryCore Method is a step-by-step formula for transforming presentations through classic story forms. This course will teach you how to use brain-based storytelling to craft narratives that clarify your ideas and move your audience to act.
"The Surprising Truth About Your Next Presentation"
It sounds crazy, but when you're up in front of that room, struggling to articulate your insights and motivate action... their eyes are fixed right on you but they're mostly unaware of what’s going on in their own heads.
Want to captivate and move people? Then you have to appeal to the entire mind, not just the tiny percent we're aware of.
Find out why international companies like IBM, Techstars, and Startup Weekend have already worked with us to improve presentation skills within their organizations. Whether you're just starting to develop your material from scratch, or your high-stakes talk is next week, brain-based storytelling will inspire you to better organize content, craft more persuasive language, and communicate your insights with authority and authenticity.
THE SEVEN STEPS OF STORYCORE
The course will show why brain-based storytelling is the solution to all your public speaking problems and guide you through the essential steps to applying narrative code:
3-Act Nesting: Ever since Aristotle analyzed the great Greek dramas, writers have crafted stories with a beginning, middle, and end in mind. You'll learn how to use three-act structure to your advantage.
Audience Arc: Stories move characters gradually from Point A to Point B and storytellers call this a character arc. In the same way, you need to move your audience from Point A to Point B so they will understand and accept your insights and answer your call to action.
PropLine: The log-line of a story consists of the main character's goal and the problem they're faced with. Meanwhile, businesses often come up their USP, a unique selling proposition which captures the one-of-a-kind value that a product brings customers. Combine these and we get the Prop-Line—one sentence to identify what problem the audience faces and communicate the unique value you’re bringing to solve it.
Problem Parable: The best way for an audience to understand the problem your tackling for them or their customer is through a short story of one individual encountering that problem and navigating intellectually and emotionally. Your problem parable helps you affect your audience emotionally and lead them to your unique insights into the problem's cause and your solution.
Why Angles: When a story starts, an audience has tons of questions. Why are we following this character, why are they acting that way, why start the story in this particular moment, why should we even care? Similarly, a presenter must address three major why questions: Why the audience cares? Why now is the time to solve this problem? Why you are the perfect person to solve it?
Roadmap of Trials: When hero heads off on their journey they encounter what Joseph Campbell called A Road of Trials (think Dorothy and the Yellow Brick Road or Frodo making his way to Mordor). In a presentation you need to reveal to an audience how you will help them succeed in the trials lie ahead and clarify your thinking with a roadmap of what topics your presentation will cover.
Value-izations: At a story’s climax, the hero is faced with a dilemma, like at the end of Casablanca when Bogart has to decided whether to get on that plane. Your ideas present an audience with a dilemma: they will heed your call to action or they will simply ignore you. You must make them visualize what future awaits with each choice and highlight the universal values you've advocated.
Craig DiFolco is a presentation specialist and public speaking coach, and the founder of BrainBase Communications. He developed his PitchCraft methodology while serving as a pitch consultant for TechStars and Startup Weekend and also teaches a course on business presentations entitled The StoryCore Method: How to Build Powerful Presentations with Brain-Based Storytelling. Having received his MFA from Columbia University, he's also an award-winning filmmaker with Sunnyside Films in New York and the author of the screenwriting course, Fast Draft.
StartStep 1: The Audience Arc (3:31)
StartStep 2: Why Angles (4:41)
StartStep 3: Three-Act Nesting (4:48)
StartStep 4: The Prop-Line (3:43)
StartIdentifying & Proving Problems (4:12)
StartStep 5: The Problem Parable (4:30)
StartStructuring Solutions (5:09)
StartStep 6: Roadmap of Trials (4:28)
StartData Stories (4:13)
StartResistance to the Call (5:02)
StartStep 7: Value-izations (4:35)