A STEP-BY-STEP GUIDE TO WIN STARTUP FUNDS WITH BRAIN-BASED STORYTELLING
The PITCHCRAFT course empowers entrepreneurs to build a winning startup pitch.
Is your pitch as powerful as your product? The secret to fundraising: understand the minds of investors. Why risk losing out on valuable opportunities to grow your business? Give your team a fighting chance with the proven methodology based on what info investors inherently crave and how they best absorb and remember the complex ideas you're sharing.
Can Brain Research Help Win Investors?
The solution to all of your pitch problems lies in the brand new discoveries revolutionizing brain research. Brain-based storytelling empowers you to confidently craft a winning pitch while saving time and energy to devote to your company.
This course will enable you to quickly transform standard pitch decks and pitch presentations using classic story forms. By identifying universal patterns that reflect our unconscious thinking, we can shape content to make stronger emotional impact.
Applying brain-based storytelling to your pitch allows you to:
- Prove pressing demand with empathy for your customers' pain
- Build enthusiasm for the unique benefits that differentiate your product
- Use promising market trends and growth to create scarcity and urgency
- Highlight how your unique strengths reduce risk
- Clarify assumptions of your business model with vivid visuals and evocative language
- Showcase traction to build confidence in future milestones
- Express your inspiring passion and ambitious vision with authenticity
And if you feel the course doesn't help towards your goals, we'll give your money back.
StartThe Investor Arc (4:35)
StartWhy Angles (4:09)
Start3 Act Structure (4:20)
StartThe Seven Stories of PitchCraft (0:53)
StartIdentifying The Problem (3:51)
StartThe Problem Parable (4:01)
StartProving The Problem (3:05)
StartProp-Line & Elevator Pitch (4:00)
StartThe Demo (4:27)
StartThe Evolution of a Solution (2:13)
StartThe Market (4:14)
StartThe Competiton (4:17)
StartThe Business Model (4:27)
StartTraction & Milestones (4:02)
StartThe Ask (4:23)
Craig DiFolco is a presentation specialist and public speaking coach, and the founder of BrainBase Communications. He developed his PitchCraft methodology while serving as a pitch consultant for TechStars and Startup Weekend and also teaches a course on business presentations entitled The StoryCore Method: How to Build Powerful Presentations with Brain-Based Storytelling. Having received his MFA from Columbia University, he's also an award-winning filmmaker with Sunnyside Films in New York and the author of the screenwriting course, Fast Draft.